Facebook Conversion API (CAPI) Setup
The Facebook Conversion API (CAPI) Setup is a server-side tracking solution designed to improve the accuracy of your Facebook and Instagram ad data.
With browser-based tracking becoming less reliable due to privacy updates, ad blockers, and cookie restrictions, CAPI ensures your conversion data is sent directly from your server to Meta. This results in better attribution, stronger optimization signals, and more efficient ad spend.
This setup is essential for businesses running paid ads and serious about performance tracking.
What You Will Receive
- Facebook Conversion API setup and configuration
- Server-side event tracking implementation
- Pixel + CAPI integration and deduplication
- Event mapping (PageView, Lead, Purchase, etc.)
- Testing and validation in Meta Events Manager
- Basic documentation for future reference
Workflow
Ad Account & Tracking Intake
You share your Meta ad account, website, and tracking goals.
Pixel Review & Event Planning
We review your existing pixel setup and define key events.CAPI Configuration
Server-side tracking is implemented securely.
Testing & Deduplication
Events are tested to ensure accuracy and avoid double counting.
Final Deployment
Setup is finalized and verified in Meta Events Manager.Benefits
- More accurate conversion tracking
- Improved ad optimization and performance
- Reduced data loss from ad blockers and browsers
- Better attribution for campaigns
- Future-proof tracking setup
- Increased return on ad spend (ROAS)
Delivery Time & Support
Delivery Time
3–5 business days
Support Includes
- One revision or adjustment round
- Priority support during setup
- Guidance on event tracking best practices
Guarantees
- Accurate and compliant tracking setup
- Clean event implementation with no data conflicts
- Uses official Meta-recommended methods
- On-time delivery guaranteed
- One refinement round included
Frequently Asked Questions
Yes, CAPI works best alongside the Pixel for a hybrid setup.
It improves data accuracy, which helps Meta optimize ads more effectively.
Yes, the setup follows Meta guidelines and privacy best practices.
This package includes setup and handover. Ongoing support is available as an add-on.
3–5 business days after access and requirements are provided.
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